Lexus Van Gogh Alive
About Lexus Van Gogh Alive
Lexus partnered with the “Van Gogh Experience” a 6 city touring event throughout Australia and Van Gogh at THE LUME Melbourne, Australia’s new, permanent digital art gallery.
To encourage the public to step inside the Van Gogh Experience a selection of small run bespoke street posters with hidden peel-away stickers were created that granted the finder a free ticket. With all the assets needing to be built before the event photography could be taken all assets were crafted through 3d world-building and high-level realism photo retouching on existing brand photography.
