Victoria Government Covid Response

About the Vic Gov Covid Response

When Victoria was hit with Covid 19 there was a need to make work just as fast as the situation was evolving. This lead to the creation of the platform ideas ‘Staying Apart Keeps Us Together’ and ‘Stay Safe. Stay Open’ becoming the umbrella for all government communications.

The breadth of work created for Vic Gov touched all available forms of media and had to be turned around in record times usually in under 24hrs from concept to full campaign rollout.

• Assets made in over 56 languages

• 80+ Unique campaigns in 80 weeks

• Formats crafted ranging from banners, TVC, radio, social, OOH to activations